Last year, we were approached by a boutique travel consultancy who were keen to elevate their gift-giving over the Christmas period. Each year, they would send their most important clients a festive hamper filled with olive oil from Umbria, wine from Mendoza and pecan nuts from Chihuahua. To them, the gift was thoughtful and on-brand, but it wasn’t making an impact. There were no thank-you emails, no sudden referrals, no Christmas cards.

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